Media Report | Drupal

Error message

Deprecated function: str_replace(): Passing null to parameter #3 ($subject) of type array|string is deprecated in Drupal\taxonomy\Plugin\views\argument_validator\TermName->validateArgument() (line 67 of core/modules/taxonomy/src/Plugin/views/argument_validator/TermName.php).

Drupal\taxonomy\Plugin\views\argument_validator\TermName->validateArgument() (Line: 1067)
Drupal\views\Plugin\views\argument\ArgumentPluginBase->validateArgument() (Line: 1102)
Drupal\views\Plugin\views\argument\ArgumentPluginBase->setArgument() (Line: 1161)
Drupal\views\ViewExecutable->_buildArguments() (Line: 1327)
Drupal\views\ViewExecutable->build() (Line: 1451)
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Drupal\views\Element\View::preRenderViewElement() (Line: 61)
Drupal\views\Plugin\Block\ViewsBlock->build() (Line: 171)
Drupal\block\BlockViewBuilder::preRender()
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Drupal\Core\StackMiddleware\StackedHttpKernel->handle() (Line: 741)
Drupal\Core\DrupalKernel->handle() (Line: 19)

One Rally, Millions of Impacts

The Africa Eco Race is much more than just a race — it’s a human and sporting adventure with global media resonance.

Here’s a look back at a truly exceptional 16th edition, on every level.

GLOBAL REACH

122 countries covered through TV broadcasting
27 nationalities represented among participants
3 continents crossed: Europe, North Africa, West Africa
Over 6,000 km covered in 13 days

PRESS

1,600 articles published worldwide
2.96 billion estimated views
€32 million in advertising value equivalent
Coverage in major media outlets: automotive, sports, lifestyle, and mainstream press
Strong presence in Italy, France, Spain, India, Belgium, United States...

TÉLÉVISION & NUMÉRIQUE

13-minute daily shows + short formats broadcast over 12 days
878 million TV households reached
1.3 billion digital users impacted
Over 317 hours of cumulative broadcast time
68 online TV channels as partners

SOCIAL MEDIA

Facebook :
+450 % growth, 97 000 views, 60 791 visitors
Instagram :
+20 % growth, 2,5 millions people reach, 418 000 profil visit, 96 000 followers
TikTok :
226 000 likes, 170 000 followers, 3,7 millions impressions
YouTube :
400 000 views, 20 500 subscribers gained in just 15 days
Site Web :
600 000 pages views, +50% compared to the previous edition